HD1080i De-mystify HDTV 1080i ::: know why before you buy

Sunday, April 23, 2006

HD TV's Pride of ownership

Another notable result of contact and research in this HD world that is evolving as we go...
a commentary post.

Some folks who get an HDTV setup, and start getting HD content, will become enamored and entrenched in thier views about it. This fascinates me.

Once someone buys thier new widescreen TV they basically love it, warts and all. This is so good for the industry at large, since such happy people with HD will buy more stuff to see on it, and it becomes a center of attention in the consumer-space, with the continuous need to feed on it.
I fully expect to witness some explosive outcomes when the Sony PS3 comes out.

There are times i see a "new" home theater HD setup, the owner beaming, grinning and usually the speakers are cranked up a bit louder than normal use would be, kind of like a new motorcycle or car, looky here and rev the engine. One DLP owner basically said " sit here and dont move your head" - it was ok... this was a sweet spot and "wobbuation" whatever was minimal enough - but i'm sorry , i have seen INHD ( unnamed re-run program) about 20 times already and literally have memorized its better scenes off my 1080p. I kept my mouth shut and he doesnt know i have this blog, but really the picture was not that good, and you know what? it didnt matter. He is happy, and convinced that his new toy is the best. Its all he sees.

IGNORANCE IS BLISS and that truth transcends technology issues far more than you would think. 5 months from now when he has seen all the re-run IMAX stuff, he will be yet another hungry High Def DVD movie consumer.

Personally, I worry about HD people shots since i shoot video with it, and you just cant closeup shoot like regular D1 video. There are times when i just cant take looking at some late night TV hosts in HD and a new camera guy shoots up close. Its a bit of a jolt.

Why? because you will see hairy faces, evidence of blemishes and eyebag details that can almost be scary. Gawd i had no idea that wart was really so big!.. Yikes older hands look like 3rd world stuff .. there is dirt on your sleeve, heck may as well just magnify the good with the bad, since from what i can tell, i will need a full-time makeup artist and 2 more softboxes for lighting before i do much more video with close headshots. In fact, i resist the old zoom tactics totally now.

However, products like cellphones and jewelry video and wide scene wedding stuff in ornate churches is awesome. If you have a product to sell, HD is going to make it seem right there and real. Bigger better brighter. From a product exposure perspective, HD in advisuals is very very stunning. I see good things for all this when HD prevalence reaches critical mass for consumer marketing, since i do it now for widescreen displays in tradeshow suites and events, and nice HD is a real eye grabber. The fact that i have a couple master's degress and do HD video doesnt matter. I look at this stuff a lot, and regular DVD looks bad to me, most TV ads are poorly crafted work, VHS is crap. HD is the way -- and when people see what they like, they remember it and value it more than any other experience. Couple the buy-process convergence with HD exposure and you will sell more. I'm sure.


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