HD1080i De-mystify HDTV 1080i ::: know why before you buy

Wednesday, September 06, 2006

HD Critical Mass Ubiquity

The golden egg does in-fact require a goose...
Face it - ebay and Google et. al. really required critical mass of users to function at the larger scale, such that the PC was not just a cubicle appliance, but that average household had one, AND an intenet connection AND the ability to read and click. All these things were synergy dependant where devices, services and intellectual enablement were in place at a tolerable price-point. Basic Marketing 101. Look at MySpace. It doesnt have to be too fancy, just high availability and ubiquity.

So where is the Critical Mass equation for HD devices product and services?
HD has been available for many years now, lots of Cable has been put in place and much of that is fiber-optic growing at a decent pace... " .. fade in the sound of crickets "

What is HD as a platform that drives the marketspace?
Firstly, please accept that HD is a platform.

For a short time i sat in a Best Buy parking lot waiting for someone, and witnessed more than a few people leaving the store with big boxes that have TV's in them. Flat-Screens.
Aside from the Home theater entusiast, the ever popular Sports on Dish/Cable seems to be working well as a market driver, and ads forboth HD displays and HD content is evident in broadcasting now. The winning equation for HD is connectivity to source, decent content from source, and user experience ... so its no big surprise that spectator sports are good drivers for the consumption side of device/service.

Digital interaction at high resolution is, for me anyhow, the ultimate goal. It enables more, and it establishes global std conventions for size and frames per second, as much as the ubiquity of the web browser on a PC, comes in lots of flavors but the experience is and delivery is the same.

I see HD as great for who? Advertizers. Bigger better brighter bang for the buck.

But they wont really move until the critical mass of available eyeballs in this HD platform are active and out there. Digital Cable is an astounding opportunity for marketers, since the cable goes to a physical address and household that can be researched for demographics and income levels, and preferences. Its all trackable by default, a given in the equation.


IMHO the next couple of years will be great


Anonymous Anonymous said...

OK, I'm tired of all the confusing hype. I'm gonna buy my 1st HDTV flat panel soon. My wife only wants a 37" set. It'll go in our family room, whcih is not large and brightly lit suring the day. 1080p? lcd? plasma? I am a user, not a technophile, what do you think of the westinghouse? it's a monitor, not a TV...what does that mean to me interms of getting it up and running? I'm already a comcast customer for cable. I'm certain may other readers will find the answers useful...


1:03 PM  
Blogger Jeff said...

Anony... you are not alone, and i feel your frustration.

My personal opionion at this time is the Westy LVM 37 w3 37" monitor is an excellent choice, you can get one by ordering it at a Best Buy ( I own one and yes thats what i did ) for around $1450 which is a stunning value for 1080 anything.

You probably will not see this item on display and will need to order it, mine took 4 days to arrive.

Connect it to your comcast box using the component cables & sign up for HD service of course. Connect your PC and play games. It has a nice Matte screen surface so you should not see glare in a bright room( a problem with some plasma stuff ).. and it has a ton of inputs. Its viewing angles left-right are perfect as i have seen. No frills no hype just a damn great bang for the buck. I have mine set to Backlight=0, backlight=5 is probably proper for a bright daytime room.

Hey out to my manhattanites, I will be in NYC all week - http://dsmj.net/fxb/sept26.htm tomorrow nights private party. I will see if they let me pull out my HD cam in there.

1:19 PM  

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